Amazon has announced the general availability of its Bedrock service, which offers a range of generative AI models through an API. Bedrock allows AWS customers to build apps on top of these models and customize them with their own data. It enables brands and developers to create AI agents that can perform tasks like booking travel and managing inventory. In the coming weeks, Bedrock will include the open source large language model Llama 2 from Meta, along with models from other partners. Amazon claims that Bedrock will be the first fully managed generative AI service to offer Llama 2. However, Llama 2 has been available on other cloud-hosted AI platforms, including Google’s Vertex AI. Bedrock is comparable to Vertex AI, but has the advantage of integrating with existing AWS services. Amazon also announced the rollout of its Titan Embeddings model, which converts text to numerical representations for search and personalization applications. Despite a rocky start, Amazon is making significant investments in the generative AI market.
