Governor Gavin Newsom has signed three bills aimed at combating the use of deepfake content in election campaigns in California. These measures are designed to enhance accountability among large online platforms and ensure voters receive accurate information. AB 2655 mandates the removal or labeling of deceptive election-related content and allows legal action against noncompliant platforms. Assemblymember Marc Berman emphasized that this legislation addresses the risks posed by AI-generated deepfakes to democracy. AB 2839 extends the prohibition on distributing misleading AI-generated materials, especially as the general election approaches. Assemblymember Gail Pellerin highlighted the urgency of this legislation to protect electoral integrity. AB 2355 requires disclosure on electoral ads that utilize AI-altered content, reinforcing transparency in political advertising. Assemblymember Wendy Carrillo noted the importance of informing voters about the use of generative AI in campaigns. California continues to lead in AI regulation, collaborating with tech companies and focusing on responsible AI use. These legislative actions reflect a proactive stance in safeguarding democracy amidst advancing technology.
