Madonna has embraced the use of generative artificial intelligence (AI) in her concert visuals, specifically utilizing a text-to-video tool. This emerging technology has the potential to revolutionize entertainment by allowing customizable storylines and endings. However, there are ethical concerns and challenges that need to be addressed. AI video-generators could pose a threat to democracies through the creation of convincing deepfake videos. Copyright disputes and fears of job displacement also surround this technology. While AI-generated videos are still limited in length and quality, advancements in data and computing power are expected to improve this. Companies like Runway and OpenAI are at the forefront of developing AI video generation tools. The underlying diffusion model technology used in these tools maps noise onto images to create new ones. Generating video is more complex than still images due to the consideration of temporal dynamics. AI-generated videos are likely to be used in marketing and educational content in the near future. While longer AI-generated movies are being made, the role of human creativity and guidance remains crucial in the process.
