Apple has reportedly halted its Project Titan, which aimed to develop an electric car. The company announced internally that the project is being discontinued, and many team members will shift to working on generative AI. The exact number of layoffs resulting from this decision is unclear. Apple’s efforts to build its own electric car have been rumored for years, with recent reports suggesting that the project was still ongoing. However, the project faced numerous challenges, including high turnover among staff and changing plans. It was also rumored that the car would not have the advanced self-driving capabilities initially anticipated. Instead, Apple will focus on AI development, as it is investing heavily in training its own AI model called Ajax. While Apple may have abandoned its electric car dream, Sony and Honda are still planning to release their own electric cars with autonomous features in the coming years.
