Google Search introduced the “Search Generative Experience” (SGE) chatbot, which initially required users to opt in. However, Google is now planning to push SGE to some users who haven’t opted in, as part of a small-scale experiment in the US. The company aims to gather feedback from a broader user base to understand how this technology can be beneficial. The chatbot will be activated for complex queries or those requiring information from multiple web pages. It remains unclear how the non-opt-in SGE pages will be presented, and whether users will have the option to opt out. Notably, SGE is currently incompatible with Firefox. With a new head of Search who previously led the SGE team, it is anticipated that Google will further integrate AI into search. This move signifies Google’s increasing focus on AI-powered chatbots and the potential impact on search result presentation.
