OpenAI is making moves to enter the film industry by scheduling meetings with Hollywood studios, media executives, and talent agencies to encourage the integration of its AI video generator into filmmaking. The company has unveiled Sora, a new service that can create realistic videos based on text prompts, and has already granted access to a few big-name actors and directors. OpenAI’s deliberate strategy involves working in collaboration with the industry to ensure safe implementation and give people an idea of what’s on the horizon. However, the rise of generative AI services has raised concerns among filmmakers and studios about the potential impact on various professions within the entertainment industry. OpenAI is competing with technology giants like Meta Platforms Inc. and Alphabet Inc.’s Google, as well as other well-funded AI startups working on similar technology. Despite this, OpenAI’s Sora is still in the research preview stage, and no pricing has been set.
