Website builder Wix is introducing a new feature called AI Site Generator, which allows users to create entire websites by simply typing a description and answering a few questions. The AI algorithms will automatically generate the design, text, and images for the website. Wix’s AI Site Generator goes beyond templates and aims to create unique websites. The company uses a combination of ChatGPT and its own AI models for this feature. The process involves the user providing a description of the website, answering follow-up questions, and selecting a style and feel from sample pictures. The resulting website is professional-looking and includes scrolling animations, graphics, and image cutouts. It is unclear how much control users will have over the design, and there are concerns about the accuracy of the AI-generated content. Additionally, the responsibility for copyright infringement related to the AI-generated content is not clearly defined. Despite these concerns, Wix’s AI Site Generator has the potential to make website building more accessible and help small businesses and entrepreneurs create a more professional online presence.
