Nvidia and Getty Images have partnered to launch Generative AI by iStock, a text-to-image tool that aims to revolutionize the stock photo industry. The app, priced at $14.99 for 100 prompts, allows individual creators and small businesses to generate AI-powered photos. The tool, powered by Nvidia’s Picasso platform and trained on Getty Images’ creative libraries, competes with OpenAI’s DALL-E. Users can now create custom visuals by simply typing in text descriptions, eliminating the need to search through generic stock photo libraries. One major advantage of Generative AI by iStock is the legal indemnity it offers, providing up to $10,000 in protection per image to cover legal fees in case of copyright challenges. This allows users to freely use their AI-generated photos without worrying about copyright infringement. Getty Images is also making advanced features available to software developers through APIs, allowing them to add or replace elements in images. The launch of this tool raises the question of whether it will democratize the creative industry, enabling anyone to become a professional visual artist with the help of AI for a low cost.
